Course description
Writing for Internal Audiences
Keeping your internal stakeholders engaged with your communications can help boost staff-retention levels, increase productivity and minimise risk from non-compliance with key internal procedures.
It’s as important to get your messaging right internally as it is when dealing with the public, customers or the media.
On this course, we’ll show your team how to do this, whether they’re writing emails, producing an internal newsletter, creating user guides for staff or updating the company intranet. And by creating materials from real-life examples of your organisation’s documents, we’ll make sure the training is relevant to your team.
They’ll learn essential techniques, including writing with empathy for employees, achieving positive outcomes when delivering bad news and writing for different channels, such as intranet, instant messaging and email.
A key feature of this course is that all delegates receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us ensure the training meets the delegates’ precise writing needs.
Upcoming start dates
Suitability - Who should attend?
Who is it for?
Anyone who needs to write for internal stakeholders, in any kind of organisation.
What level is it for?
Any level. We tailor the content to meet participants’ needs, communications and backgrounds.
Outcome / Qualification etc.
By the end of the training, attendees will be able to:
- strip away the jargon to make content accessible and easy to read for all internal audiences
- engage their audience and put key information first
- build a logical structure for all internal communications
- think about the audience they are writing for (such as the level or location of staff) and tailor their internal communications accordingly
- use different channels more effectively
- deliver key messages – whether good or bad – in a way that achieves a positive response from your employees
- avoid common grammar traps and proofread communications for errors.
Why choose Emphasis Training Limited
Running tailored training and consultancy since 1998
More than 80,000 delegates from 1,000 organisations worldwide
Delegates rate our training 9/10, with an average NPS rating of 64
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Emphasis Training – business-writing training and consultancy trusted by over 1,000 organisations and 80,000 delegates worldwide.
With over 25 years of experience delivering business-writing and communication-skills training, Emphasis has built an unrivalled reputation, reaching over 80,000 satisfied delegates across the globe. Today, everyone from individuals to entire companies can learn effective business writing and communication skills...
Case Studies
The King's Fund gives its writing a health check
The King's Fund chooses Emphasis to improve their overall writing standard.