Entrepreneurship 101: Who Are Your Customers?

Entrepreneurship 101: Who Are Your Customers?

Many seemingly great ideas and technologies suddenly get stuck when they encounter a simple, unavoidable problem. The question is: "Who is your customer?"

The 25,600 companies founded by MIT alumni generate a combined revenue of $2 trillion and support 3.3 million jobs. If MIT were a country, it would have the eleventh largest economy in the world.

During your entrepreneurial journey, you will find that the most important resource in entrepreneurship is customers. Join the MIT "Entrepreneurship 101" course and become a member of this community!

This is entrepreneurship. Each of our classes will conduct in-depth discussions on the actual cases of MIT entrepreneurs. These cases come from a variety of sources, including mobile applications, 3D printing technology, power electronics, international development, and watch manufacturing.

Through the entrepreneurial cases of these MIT entrepreneurs, you will learn how to go from creativity/technology to the necessary understanding of who will become your customers and why they are willing to buy your products, especially how to: 1) identify future/potential 2) Interview future/potential customers; 3) Finally, choose the right customer for your business.

Coursework will be oriented towards real practice, guiding you and helping you realize your ideas through a series of specific, practical and effective steps. At the same time, you will have fun while learning! There will be more surprises waiting for you after registration.