Course description
Business Foundations Specialization
In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.
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Upcoming start dates
Suitability - Who should attend?
No prior experience required.
Outcome / Qualification etc.
What You Will Learn
- Understand branding and go-to-market strategies
- Read income statements, balance sheets, and cash flow statements
- Manage people through motivation and reward systems
- Analyze and improve business processes in services or manufacturing
Skills You Will Gain
- Positioning (Marketing)
- Marketing
- Marketing Strategy
- Customer Satisfaction
- Financial Accounting
- Accounting
- Financial Statement
- Balance Sheet
- Decision-Making
- Change Management
- Human Resources (HR)
- Discounted Cash Flow
Training Course Content
- Introduction to Marketing
- Introduction to Financial Accounting
- Managing Social and Human Capital
- Introduction to Corporate Finance
- Introduction to Operations Management
- Wharton Business Foundations Capstone
Course delivery details
This course is offered through University of Pennsylvania, a partner institute of Coursera.
Suggested pace of 2 hours/week
Expenses
Please visit the Institute website for more information about tuition fees