Introduction to PR Campaign Planning

CIPR CIPD Chartered Institute of Public Relations

Introduction to PR Campaign Planning

This course explains how to pull together a professional PR campaign from scratch. You will learn how to follow a step-by-step process to build campaigns from setting objectives to evaluating results.

Suitability - Who should attend?

Anyone new or relatively new to planning PR campaigns and who is looking to build a campaign from beginning to end.

Training Course Content

Participation in the course will provide you with the knowledge to:

Plan and set precise campaign objectives
Conduct research and interpret findings to use in campaigns
Agree and refine messages
Develop creative concepts
Evaluate campaigns effectively

Expenses

Virtual

Member: £335.00
Non-Member: £455.00

Face 2 Face

Member: £420.00
Non-Member: £570.00

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Reviews by course attendees

Average rating 5

Based on 1 reviews.

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Anna F

5/5

01 Nov 2021

I thought it could have been slightly more complex in content - it would have been good to have more examples and a faster pace generally

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Introduction to PR Campaign Planning

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