Introduction to Data Analysis

CIPR CIPD Chartered Institute of Public Relations

Introduction to Data Analysis

This course is intended as an introduction to the concepts of data analysis in a PR context. It explores the fundamentals of gathering and analysing data, as well as learning how to identify relevant data sources to support a particular aspects of the overall PR process.

Upcoming start dates

1 start date available

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Classroom
London

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Suitability - Who should attend?

Anyone who needs to use data for objective setting, audience research, PR planning, measurement and evaluation. Also for people who want to learn the soft skills required to effectively communicate data to stakeholders.

Outcome / Qualification etc.

CPD: 5.00

Training Course Content

Participation in the course will allow you to:

Understand basic concepts of statistics and probability
Gain a deeper grasp of relevant data metrics and dimensions
Have greater confidence in using data for all aspects of PR
Clean, analyze, and share your data with the use of visualizations and dashboard tools

Expenses

Virtual

Member: £210.00
Non-Member: £265.00

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