Google Analytics
Google Analytics
This course lifts the lid on Google Analytics for public relations professionals. It provides an introduction to data-driven PR and an insight into how to use Google Analytics to measure and prove the value of PR and social media activity. The workshop has been fully revised to focus on Google Analytics 4, in light of Google’s March 2022 announcement to end support for Google Analytics 3.
Upcoming start dates
1 start date available
Suitability - Who should attend?
Suitable for anyone that wants to make better use of data contained in Google Analytics to create more effective and valuable PR programmes.
Outcome / Qualification etc.
CPD: 10.00
Training Course Content
Participation in the course will provide you with the knowledge of:
- key differences between GA3 and GA4
- managing the switch from GA3 to GA4
- how to properly set up a GA4 account
- how to build reports and explore data in GA4
- types of goals and objectives (now called conversions) that can be measured via GA4
- how to make use of GA4's real time analytics functionality
- how to create custom dashboards using Google Data Studio
Expenses
Virtual
- Member: £350.00
- Non-Member: £475.00
Request information - obligation free
Reviews by course attendees
Average rating 4.5
Based on 2 reviews.
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Anna M
01 Nov 2022
Dr.Hussein K
01 Mar 2022
Thanks. Really, it was an informative and valuable course.
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As a business owner and by default a PR professional for my own brand, the in-depth approach to the course was invaluable.