confidence in West Street

Here's what GDPR means for us marketers and sales professionals, especially those with active cold calling and emailing campaigns.

Cold calling, or telemarketing, is a tough, but rewarding role.

When it comes to negotiations, having the edge on the other side can make all the difference.

Telling stories using your data has never been easier. Data storytelling sits at the crossroads of art and science and utilises both to improve insights. Today, there are a wide range of programs (take a look at somePower BI basics) that can take the data produced by your business and visualise it in a range of different ways, with the idea that utilising this visual language makes understanding complex and often dry data much easier...

Whilst there are hundreds of traits and qualities that go into being a good manager, one vital ability is knowing how and when to delegate tasks.

Cross-cultural negotiations can falter for a whole variety of reasons.

Reaching the decision maker is the first major milestone in the sales process, and it is vitally important to understand the best ways to achieve this.

Verbal based communication, and cold calling in particular, remains an important part of any balanced sales strategy.