confidence in Queen's Row

Reaching the decision maker is the first major milestone in the sales process, and it is vitally important to understand the best ways to achieve this.

To succeed in key account management we must make lots of contacts and talk to lots of people within the account. One of the ways customers reduce risk is to ensure that as many of their people as possible are in favour of the decision.

Verbal based communication, and cold calling in particular, remains an important part of any balanced sales strategy.

Cross-cultural negotiations can falter for a whole variety of reasons.

What does it take to be a successful public speaker?

Inspirational Leadership gets results. It’s about recognising that your most precious possession is the people who work for you, and having the skill to draw out the very best in their performance.

Here's what GDPR means for us marketers and sales professionals, especially those with active cold calling and emailing campaigns.

Read about how LDL brought the Carphone Warehouse together to retain managers and help employees live its new values.

One of the most effective tactics available to buyers is the price challenge. It is very simple to use, and can be very effective.