Leadership & Management, Professional Training in Ealing

The Challenge

This is a business that manufactures and sells a range of hi-tech and smart watches through high street and online retailers. Customer relationships were managed through a team of account managers who were motivated, committed, and successful.

The business had identified a need to develop customer relationships to ensure business retention and future growth, critical to this would be the account management team been recognised as ‘Business Partners’ collaborating with customer stakeholders to achieve mutually agreed growth targets.

One of the most effective tactics available to buyers is the price challenge. It is very simple to use, and can be very effective.

The Challenge

This client is a food manufacturer operating a global business. When TLSA became involved, the client was in the middle of a strategic plan designed to achieve challenging growth objectives.

Leadership development was identified as critical to delivering the growth targets. One of the key challenges was to establish a ‘Sales Director: Executive Sales Leader’ group with the capability and potential to deliver on a country-by-country basis.

Some people say that in the era of consultative-partner selling, closing is no longer necessary. This is just not the case.

The LEAD management programme provides an intensive introduction to the world of people management, focusing on achieving results with and through people. The programme is highly practical and the return on investment starts the minute the delegate re-enters their working environment.

Attending the LEAD programme equipped Ellen Carter with the right tools and techniques along with the confidence and competence to implement her Making A Difference project ahead of schedule during these very challenging times.

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The Challenge

To enable capable sales managers to make the transition from manager to business leader. The goal was to develop the leadership and business skills needed to run a team of people balancing performance, behaviours, and profitability.

To deliver this training with an accreditation process, whereby participants can demonstrate personal progress.

At SquareOne Training we take pride in designing Spreadsheets for our customers, so we were delighted to be asked to design a solution to track staff courses and KPI alerts. This spreadsheet was implemented in 2018, but completely changed the way the company worked and made the data not only accurate but trackable.

It’s an absolute minefield…what is the correct option for myself or for my managers when it comes to management and leadership development?

To succeed in key account management we must make lots of contacts and talk to lots of people within the account. One of the ways customers reduce risk is to ensure that as many of their people as possible are in favour of the decision.