Professional Training Classroom training courses

Reaching the decision maker is the first major milestone in the sales process, and it is vitally important to understand the best ways to achieve this.

Verbal based communication, and cold calling in particular, remains an important part of any balanced sales strategy.

Cross-cultural negotiations can falter for a whole variety of reasons.

Leading the Way in Developing the Untapped Reservoir of Talent in the Office Professional Sector Through Accredited Professional Training and CPD Activities

The Global PA Association & Training Academy was established in 2007 in London and has been leading the way globally on upskilling the potential of the Office Professional sector. The sector is identified as including Executive Assistants, Personal Assistants, Secretaries, Admin Assistants, Office Managers, Team Assistants, and others.

In partnership with Kingston University Business School, we conducted academic research, which was published in academic journals in 2012. This research is the largest sample in the world related to the sector and identified that over 60% of office professionals are qualified to degree level. It confirmed that companies would grow faster if this workforce sector was included in career pathways through their organisation.

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When it comes to negotiations, having the edge on the other side can make all the difference.

"The training was extremely beneficial, tailored to our needs and run in a very interactive manner.... participants have been well equipped to deliver training to our handlers.”

Cold calling, or telemarketing, is a tough, but rewarding role.

Here's what GDPR means for us marketers and sales professionals, especially those with active cold calling and emailing campaigns.

Whilst there are hundreds of traits and qualities that go into being a good manager, one vital ability is knowing how and when to delegate tasks.