Millbank

Verbal based communication, and cold calling in particular, remains an important part of any balanced sales strategy.

Leading facilities management provider, Salisbury Group employs over 500 people in sectors including universities and higher education, transport, local government, retail, recruitment, logistics, and infrastructure. Priding themselves on the relationships they build with customers, they strive to deliver excellent customer service at every touchpoint of the organisation. To help build a culture of service excellence and set themselves apart, they adopted WorldHost customer service training.

When it comes to negotiations, having the edge on the other side can make all the difference.

Here's what GDPR means for us marketers and sales professionals, especially those with active cold calling and emailing campaigns.

Samantha Webley, a Personal Loans Team Leader at Cardiff based MotoNovo Finance, upon completing the LEAD Management Programme she decided for her ‘Making a Difference’ project to focus on developing a fully motivated Outbound Sales Team achieving an average of 125 personal loan sales per month.

Samantha has been with MotoNovo for over 15 years and has worked her way up the MotoNovo career path ladder which has include her roles as an Input and Payout Administrator, Key Account Manager and a Campaign Account Manager.

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Reaching the decision maker is the first major milestone in the sales process, and it is vitally important to understand the best ways to achieve this.

In collaboration with MPW Learning, a programme called ‘Leadership Pathway Programme’ was designed to bring all of the skills of a large high street charity organisation management team up to date. After introduction of the programme, common working practices were restructured, productivity increased and management satisfaction improved.

Whilst there are hundreds of traits and qualities that go into being a good manager, one vital ability is knowing how and when to delegate tasks.

Cold calling, or telemarketing, is a tough, but rewarding role.