Leadership, confidence in West Barnes

Here's what GDPR means for us marketers and sales professionals, especially those with active cold calling and emailing campaigns.

Telling stories using your data has never been easier. Data storytelling sits at the crossroads of art and science and utilises both to improve insights. Today, there are a wide range of programs (take a look at somePower BI basics) that can take the data produced by your business and visualise it in a range of different ways, with the idea that utilising this visual language makes understanding complex and often dry data much easier...

Some people say that in the era of consultative-partner selling, closing is no longer necessary. This is just not the case.

To succeed in key account management we must make lots of contacts and talk to lots of people within the account. One of the ways customers reduce risk is to ensure that as many of their people as possible are in favour of the decision.

Cross-cultural negotiations can falter for a whole variety of reasons.

Whilst there are hundreds of traits and qualities that go into being a good manager, one vital ability is knowing how and when to delegate tasks.

Verbal based communication, and cold calling in particular, remains an important part of any balanced sales strategy.

Master these four principles of consultative partnering and you will transform your approach to important sales opportunities.

Cold calling, or telemarketing, is a tough, but rewarding role.