Leadership, confidence in United Kingdom

To succeed in key account management we must make lots of contacts and talk to lots of people within the account. One of the ways customers reduce risk is to ensure that as many of their people as possible are in favour of the decision.

Master these four principles of consultative partnering and you will transform your approach to important sales opportunities.

Reaching the decision maker is the first major milestone in the sales process, and it is vitally important to understand the best ways to achieve this.

Here's what GDPR means for us marketers and sales professionals, especially those with active cold calling and emailing campaigns.

Whilst there are hundreds of traits and qualities that go into being a good manager, one vital ability is knowing how and when to delegate tasks.

Cross-cultural negotiations can falter for a whole variety of reasons.

One of the most effective tactics available to buyers is the price challenge. It is very simple to use, and can be very effective.

Cold calling, or telemarketing, is a tough, but rewarding role.

Read about how LDL brought the Carphone Warehouse together to retain managers and help employees live its new values.