Leadership & Management, confidence in Merseyside

Here's what GDPR means for us marketers and sales professionals, especially those with active cold calling and emailing campaigns.

One of the most effective tactics available to buyers is the price challenge. It is very simple to use, and can be very effective.

Telling stories using your data has never been easier. Data storytelling sits at the crossroads of art and science and utilises both to improve insights. Today, there are a wide range of programs (take a look at somePower BI basics) that can take the data produced by your business and visualise it in a range of different ways, with the idea that utilising this visual language makes understanding complex and often dry data much easier...

Cold calling, or telemarketing, is a tough, but rewarding role.

Inspirational Leadership gets results. It’s about recognising that your most precious possession is the people who work for you, and having the skill to draw out the very best in their performance.

Some people say that in the era of consultative-partner selling, closing is no longer necessary. This is just not the case.

To succeed in key account management we must make lots of contacts and talk to lots of people within the account. One of the ways customers reduce risk is to ensure that as many of their people as possible are in favour of the decision.

Verbal based communication, and cold calling in particular, remains an important part of any balanced sales strategy.

Master these four principles of consultative partnering and you will transform your approach to important sales opportunities.