Leadership, confidence in Fairmile

Here's what GDPR means for us marketers and sales professionals, especially those with active cold calling and emailing campaigns.

Telling stories using your data has never been easier. Data storytelling sits at the crossroads of art and science and utilises both to improve insights. Today, there are a wide range of programs (take a look at somePower BI basics) that can take the data produced by your business and visualise it in a range of different ways, with the idea that utilising this visual language makes understanding complex and often dry data much easier...

Read about how LDL brought the Carphone Warehouse together to retain managers and help employees live its new values.

One of the most effective tactics available to buyers is the price challenge. It is very simple to use, and can be very effective.

Inspirational Leadership gets results. It’s about recognising that your most precious possession is the people who work for you, and having the skill to draw out the very best in their performance.

To succeed in key account management we must make lots of contacts and talk to lots of people within the account. One of the ways customers reduce risk is to ensure that as many of their people as possible are in favour of the decision.

When it comes to negotiations, having the edge on the other side can make all the difference.

Master these four principles of consultative partnering and you will transform your approach to important sales opportunities.

Reaching the decision maker is the first major milestone in the sales process, and it is vitally important to understand the best ways to achieve this.