Training courses in Functional Skills in Bridge End

When it comes to negotiations, having the edge on the other side can make all the difference.

The Challenge

This client is a food manufacturer operating a global business. When TLSA became involved, the client was in the middle of a strategic plan designed to achieve challenging growth objectives.

Leadership development was identified as critical to delivering the growth targets. One of the key challenges was to establish a ‘Sales Director: Executive Sales Leader’ group with the capability and potential to deliver on a country-by-country basis.

Verbal based communication, and cold calling in particular, remains an important part of any balanced sales strategy.

The LEAD management programme provides an intensive introduction to the world of people management, focusing on achieving results with and through people. The programme is highly practical and the return on investment starts the minute the delegate re-enters their working environment.

Attending the LEAD programme equipped Ellen Carter with the right tools and techniques along with the confidence and competence to implement her Making A Difference project ahead of schedule during these very challenging times.

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Reaching the decision maker is the first major milestone in the sales process, and it is vitally important to understand the best ways to achieve this.

The Challenge

This is a business that manufactures and sells a range of hi-tech and smart watches through high street and online retailers. Customer relationships were managed through a team of account managers who were motivated, committed, and successful.

The business had identified a need to develop customer relationships to ensure business retention and future growth, critical to this would be the account management team been recognised as ‘Business Partners’ collaborating with customer stakeholders to achieve mutually agreed growth targets.

One of the most effective tactics available to buyers is the price challenge. It is very simple to use, and can be very effective.

Cold calling, or telemarketing, is a tough, but rewarding role.