Leadership, Corporate Training for Teams in Rochdale

Here's what GDPR means for us marketers and sales professionals, especially those with active cold calling and emailing campaigns.

Verbal based communication, and cold calling in particular, remains an important part of any balanced sales strategy.

Whilst there are hundreds of traits and qualities that go into being a good manager, one vital ability is knowing how and when to delegate tasks.

Cold calling, or telemarketing, is a tough, but rewarding role.

The Challenge

This is a business that manufactures and sells a range of hi-tech and smart watches through high street and online retailers. Customer relationships were managed through a team of account managers who were motivated, committed, and successful.

The business had identified a need to develop customer relationships to ensure business retention and future growth, critical to this would be the account management team been recognised as ‘Business Partners’ collaborating with customer stakeholders to achieve mutually agreed growth targets.

When it comes to negotiations, having the edge on the other side can make all the difference.

Reaching the decision maker is the first major milestone in the sales process, and it is vitally important to understand the best ways to achieve this.

In collaboration with MPW Learning, a programme called ‘Leadership Pathway Programme’ was designed to bring all of the skills of a large high street charity organisation management team up to date. After introduction of the programme, common working practices were restructured, productivity increased and management satisfaction improved.

Cross-cultural negotiations can falter for a whole variety of reasons.