Leadership & Management, Corporate Training for Teams in Northamptonshire

The Challenge

This is a business that manufactures and sells a range of hi-tech and smart watches through high street and online retailers. Customer relationships were managed through a team of account managers who were motivated, committed, and successful.

The business had identified a need to develop customer relationships to ensure business retention and future growth, critical to this would be the account management team been recognised as ‘Business Partners’ collaborating with customer stakeholders to achieve mutually agreed growth targets.

Verbal based communication, and cold calling in particular, remains an important part of any balanced sales strategy.

When it comes to negotiations, having the edge on the other side can make all the difference.

Samantha Webley, a Personal Loans Team Leader at Cardiff based MotoNovo Finance, upon completing the LEAD Management Programme she decided for her ‘Making a Difference’ project to focus on developing a fully motivated Outbound Sales Team achieving an average of 125 personal loan sales per month.

Samantha has been with MotoNovo for over 15 years and has worked her way up the MotoNovo career path ladder which has include her roles as an Input and Payout Administrator, Key Account Manager and a Campaign Account Manager.

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The Challenge

To develop the sales management team, who had differing levels of capability and experience, into a cohesive group with a consistent approach to sales leadership. Putting these leadership foundations in place would pave the way for a wider strategic programme that leaders could deliver to their direct reports in order to create a sales force that would be seen as ‘Best in Class’ on a national and international level.