Communication Skills, confidence in Lancaster

Verbal based communication, and cold calling in particular, remains an important part of any balanced sales strategy.

Nabarro, a leading commercial law firm, implements a plain English campaign.

Ernst & Young upgrades their report-writing skills to bring more business value.

To succeed in key account management we must make lots of contacts and talk to lots of people within the account. One of the ways customers reduce risk is to ensure that as many of their people as possible are in favour of the decision.

One of the most effective tactics available to buyers is the price challenge. It is very simple to use, and can be very effective.

Here's what GDPR means for us marketers and sales professionals, especially those with active cold calling and emailing campaigns.

Some people say that in the era of consultative-partner selling, closing is no longer necessary. This is just not the case.