Training courses in Account Management in Paris

The Challenge

To develop the sales management team, who had differing levels of capability and experience, into a cohesive group with a consistent approach to sales leadership. Putting these leadership foundations in place would pave the way for a wider strategic programme that leaders could deliver to their direct reports in order to create a sales force that would be seen as ‘Best in Class’ on a national and international level.

Cold calling, or telemarketing, is a tough, but rewarding role.

Here's what GDPR means for us marketers and sales professionals, especially those with active cold calling and emailing campaigns.

Reaching the decision maker is the first major milestone in the sales process, and it is vitally important to understand the best ways to achieve this.

When it comes to negotiations, having the edge on the other side can make all the difference.

Verbal based communication, and cold calling in particular, remains an important part of any balanced sales strategy.

Cross-cultural negotiations can falter for a whole variety of reasons.

The Challenge

This client is a food manufacturer operating a global business. When TLSA became involved, the client was in the middle of a strategic plan designed to achieve challenging growth objectives.

Leadership development was identified as critical to delivering the growth targets. One of the key challenges was to establish a ‘Sales Director: Executive Sales Leader’ group with the capability and potential to deliver on a country-by-country basis.

Read some testimonials from some of Mercuri's previous training.