Have you heard of the 15-second rule? Not to be confused with the 5-second rule, the 15-second rule refers to the amount of time you have to capture a user’s attention before they move on to the next web page. This gives you only a fraction of time to sell your course to a user and convert them.
We know that your training courses have a lot to offer, but how do you relay that information to someone in just 15 seconds?
Here are some easy tips to improve your bounce rate and make your findcourses.co.uk course profiles more clickable
Reviews
Reviews, Reviews, Reviews!
Reviews go a long way when it comes to converting clients. Our studies show that your courses are likely to perform 3 times better if they have reviews.
Having reviews allows users to see other people’s opinions and experiences of your courses and gives them a clearer idea of what they would be investing in when they book with you.
In addition, having stars next to your courses makes you stand out visually and we all know how much we love visual engagement!
If you're interested in learning how to add reviews to your profile, then reach out to your account manager and they will get you started.
Current Dates & Pricing
Listing upcoming course dates and prices is one of the best ways to make your profile more clickable.
Not only does it provide users with more information to determine if your course is suitable for them, but it also allows your profile to be set to booking.
This means that rather than clients filling out an information request form to learn more, they can skip a step and go straight to booking your course.
If you currently don't have booking but believe it is something you can benefit from, reach out to your account manager and they will walk you through the steps to get started.
Appealing Images
Do not misjudge the power of visual imagery. Ensure that you have clear and visually appealing images listed on your course profiles.
On findcourses.co.uk you can have one image on your course profile. Don’t take this image for granted.
Having a high-quality image that is aligned with your brand will go a long way when a user is determining whether or not they want to book your course.
Videos
Videos are an excellent tool that you can use to set yourself apart from other training providers on our site.
Like reviews, videos can set you apart from the crowd and provide participants with an authentic taste of who you are.
With a video, you essentially have the ability to have a one-way conversation with a potential client. This gives you the chance to convince them why they should reach out without even talking to them.
Clear and Consistent Text
A key way to make your profile more engaging is visual and written consistency. You do not need a lot, just clear, relevant and consistent text.
Remember, you only have 15 seconds to capture a user’s attention. Rather than using big paragraphs of text, list key takeaways in the form of bullet points.
Also, consider using intriguing call to actions at the end of your text that will encourage users to contact you or book your course.
Up-to-date info
We know that life can get busy. You may update something on your personal website and simply forget to update your findcourses profile too.
Having out of date, or incomplete information can easily drive away potential enquirers.
Make sure you’re promising what your advertising and that you always have current prices, discounts, dates, and available locations listed on your profiles.
If a user thinks that you don't offer a course in their area because an event expired, then you will lose out on a lead.
Follow these simple tips to make your profile more clickable and start generating more leads!