There are multiple channels you can use to promote your professional training services, brand yourself as a market leader in the industry and attract qualified buyers.
To help you evaluate these different channels, findcourses.co.uk undertook an in-depth analysis during Q1 2018. This can serve as an accurate gauge for training providers interested in their marketing choices.
Native Advertising in Industry Publications
-
Awareness stage
-
Thought leadership
-
Audience: Targeted
Cost*
£1,749 per article
Reach*
646 views
Conversion Rate
Not tracked
Sponsored Articles in National
News Publications
-
Awareness stage
-
Releasing industry news
-
Audience: General
Cost*
£5,500 per article
Reach*
2,750 views
Conversion Rate
Not tracked
Press Releases
-
Awareness stage
-
Releasing industry news,generating links
-
Audience: General, journalists
Cost*
£2,000 per press release
Reach*
1,000 views
Conversion Rate
Not tracked
AdWords
-
Consideration and decision-making
-
Promoting company and course
pages -
Audience: Targeted
Cost*
£0.20-10 per click
Reach*
Variable depending on investment
Conversion Rate
1.91% CTR
Industry Publication Email Blasts
-
Awareness stage
-
Promoting industry-relevant news
and events -
Audience: Targeted
Cost*
£0.25 per email
Reach*
Database of 15,000 members
Conversion Rate
14% OR 12% CTR
-
Awareness stage
-
Promoting in-house solutions and
high-end services -
Audience: Targeted
Cost*
£4.78 per click
Reach*
Variable
Conversion Rate
0.13% CTR
-
Awareness stage
-
Promoting guides, blog pieces,
and inspiration -
Audience: Targeted
Cost*
£0.60 per click
Reach*
Variable
Conversion Rate
2.3% CTR
UK L&D Exhibitions
-
Awareness stage
-
Promoting new products
and services, expanding your
email database -
Audience: Industry professionals
Cost*
£6,000
Reach*
1,000 - 3,000 individuals
Conversion Rate
Not provided
findcourses.co.uk course listing
-
Consideration and decision-making stage
-
Promoting programs
-
Audience: Targeted training buyers
Cost*
£0.90 per click
Reach*
Variable depending on investment
Conversion Rate
5%
* All values are based on the averages found in our March 2018 Media Survey