March 31 – April 2 #efpBarca
The biggest commercial pharma event.
Being a pharmaceutical leader was once all about what you could sell. Marshalling your troops like a grand army, ready to fight for your share of voice. But customer expectations have moved on. We need a new kind of direction. One that is authentic, digitally native, all about data-driven decision-making, value-based on principle and empowering a new era of customer engagement.
To affect this change, 2000+ pharma leaders (from across Commercial, Marketing / Digital, Medical, Patient Engagement, Market Access, RWE and Clinical) will join healthcare’s brightest innovators at eyeforpharma Barcelona 2020 – where pharma decision-makers come to learn, collaborate and see the future of our industry.