Professionals all over the world are increasingly coming to terms with the need to use specialised tools to enhance and track the success of their marketing campaigns. While some tools have already become common "household" names - think of Google Analytics or Google AdWords - others are rapidly starting to gain popularity among digital and content marketers all over the world.
And with competition in the digital sphere becoming ever fiercer, the pace at which these new services become available will only continue to increase. So how does one choose between them? As ever, this will very much depend on your goals and marketing strategies, but you may want to start with an overview of the kind of problems that these tools are being designed to solve.
According to the recent statistics, here are some of top marketing tools currently being tested by businesses worldwide.
BuzzSumo
This is increasingly being used in content marketing as a tool that analyses what kind of content performs best. It prepares a report at the end of a fixed time interval that outlines how different items of content fared in terms of audience acquisition. An analysis of key influencers in your topic area is a key part of this process.
These reports allow you to quickly determine what kind of content to push and how best to position yourself with respect to your competitors.
Mention
In a world marked by increased competition in the digital domain, it is important to keep up-to-speed with what your consumers are thinking and saying about your brand.
Mention is a media monitoring tool that analyses what is being said about you in real-time and allows you to quickly react via social media. It also generates detailed reports and exports data to enable you to compare your performance with that of your competitors.
Geckoboard
If you want to keep track of all of your key metrics in one place, Geckoboard is the tool for you.
You choose the key metrics and connect your data, the program does the rest: all the data is updated in real time on a dashboard that you can share with colleagues all across the organisation.
ReferralCandy
Word-of-mouth has always been used as a tool to gain new customers.
ReferralCandy makes this possible in the digital world by helping you to easily set up refer-a-friend programmes on your site. It tracks referrals, manages discount codes and even monitors attempts at fraud. A highly useful too for any organisation with an e-commerce website.
Tropical
Marketing professionals use this software for maintaining customer databases.
The software registers users' contact information and tracks all of their activities, gathering data from all of the marketing and sales apps you use on a daily basis.
Socedo
Always wanted a lead generation tool for social media? Here’s your ultimate guide to finding quality leads on Twitter. With this tool, you just have to provide the hashtag or a post for identifying prospects and then start a conversation with them directly.
Ope.nr
This interesting tool helps you add a targeted, promotional message to any page you share, helping you drive traffic back to your website.
You can also use call-to-action buttons to generate sales leads, increase newsletter subscriptions and run polls.
Uberflip
This tool is designed to help you create a centralised content hub that allows you to better tailor your content to different audiences, turning visitors into leads and leads into customers.
In essence, Uberflip allows you to aggregate and then curate your content to make it highly appealing to different users.
FullContact
This tool aggregates all of your contacts and updates them with photos and social profile information.
It also merges contacts and syncs daily with up to three Gmail accounts, ensuring that you always have a clean, up-to-date overview of your contact base.
DivvyHQ
This web-based editorial calendar integrates content planning and work flow capabilities to make your content production smoother, faster and more effective.
And this is just the tip of the iceberg. As the dynamics of marketing continue to change, the landscape of tools, plug-ins and software to support marketers in their work will no doubt continue to grow and evolve. If you want to get the most out of your efforts
Over the years, the dynamics of marketing have changed greatly and it is highly important for marketers to keep pace with the latest and effective tools in marketing.
Baluu
Baluu is a booking system for small businesses that is a simple and easy way to schedule meetings. It helps you streamline your workflow and save time so that you can focus on building your business.
It is one of the best tools for businesses to schedule calls, meetings, events and interviews easily. The tool can help you improve the efficiency of your business by allowing you to find ways to reduce missed appointments or increase the number of people who attend their scheduled meetings. You can also use Baluu to build loyalty and encourage repeat business which is good for your bottom line