How to Become a Successful Real Estate Agent

This is a guest post by Jess Cooper.

A career in real estate is both exciting and rewarding. It is also a profitable career if you do your best to succeed. However, as with many jobs nowadays, the competition is fierce and you need to stand out from the crowd to be successful. If you’re considering a career in real estate, you should learn about the best ways to become a successful real estate agent.  

There have been some major fluctuations in the real estate market ever since the pandemic outbreak. Namely, there is an obvious boom in selling, buying and renting all kinds of properties, so now is the ideal time to start a career in real estate.

To become a successful real estate agent, you should start with proper education and training. When you have done that, you should set clear and realistic goals. To do your real estate job well, you should learn to use the right tools and technologies. They make the job easier and more optimal. You should always build relationships and be available for clients. It is definitely one of the top industries to dive into this year.

1. Get the right education and training

Whatever job in question, you should start with education. To do any job, you need to have a plausible knowledge base first. Practice comes along the way. If you don’t have any prior education in real estate, experts suggest starting with an introductory real estate training course.

Of course, continued education is implied. You need to keep up with trends. A great thing is that nowadays you can find many useful real estate courses online and around the country.

2. Set goals

This is a rule of thumb for whatever we do in life - we need to have clearly set realistic goals to succeed. It helps us fulfil certain tasks on our way to a defined and pre-set goal. Statistics say that a large number of people globally don’t have their goals set. However, the statistics also state that you are more likely to succeed if you write your goals down.

So, try adding writing goals down to your daily business-to-dos. You can set short-term and long-term goals. To achieve some long-term goals, you first need to complete some short-term goals. Setting goals helps you track and measure success. Having specific, actionable, measurable, realistic, and time-bound goals is a sure way to achieve success in any field, including real estate. Your goals can concern industrial, residential or commercial real estate. 

3. Use the right tools and technologies

Modern technologies bring many advantages to almost all, if not all fields in life. However, to use their full potential, we need to know how to use them. Many tools and technologies have been developed to decrease the necessary time for doing them and making them easier as well as faster. For starters, what you need is a powerful computer or a laptop and a hard drive (internal and external) for storing information. You can also consider developing mobile apps for your real estate agency - they are readily available, accessible and handy to customers.

So, some things have been automated. To be one step ahead and have more free time on your hands, you should learn about the best ways to use them in real estate. For example, you can set some automatic reminders to remind you about the upcoming property management in Burwood, or any area of Sydney, London, and New York. You can also automate listings as well as some messages to prospective buyers, sellers and renters.

4. Build relationships

Real estate agents often have a busy schedule. However, that shouldn’t be an excuse for neglecting relationships with customers. You should always do your best to fulfil your clients' needs and preferences and be kind along the way. What’s more, your attitude should be the same with properties that bring you both a little and a large amount of money. Your relationships with clients can be a genuine indicator of your success, so you shouldn’t overlook their importance.

Focus on getting your clients what they want, and not the amount of money you’ll earn. The money will come if you keep your clients satisfied. Nowadays, one of the best ways to get new clients is with a great digital and inbound marketing strategy - so, have that in mind.

5. Be available

An important aspect of becoming a successful real estate agent is being available. What we mean by this is devoting your full attention to every client individually. People notice and feel these things, so be mindful. Even if you have a lot of clients, make sure that you pay attention to all of them and their needs individually. So, respond to calls, messages and emails promptly and make them feel important. In that way, they will always be coming back as well as giving personal recommendations to their family and friends.

Nothing is easy in life. We need to make an effort to succeed. A career in real estate is flexible and engaging, providing you with opportunities to grow your knowledge constantly and meet new people. If you’re an ambitious, communicative and organised person who loves freedom, this is the perfect job for you.

About the author

Jess Cooper is a part-time journalist and blogger based in Sydney, Australia. She is an energetic and highly motivated person with plenty of interests. The most prominent areas of interest include makeup and cosmetics, fashion, style, event organisation and decoration, healthy food, fitness, learning languages, pursuing a career as well as home improvement.

Jess loves learning about new things and having the chance to combine those insights with her ideas and spread them to the world. She enjoys having a mindful and well-organised, healthy life, filled with all kinds of different activities and interwoven with close friendships.