Marketing in Higher Education vs. Professional Development
While both operating in the education sector, universities and private training providers take rather different approaches when it comes to their marketing activities. In addition to collecting data from training providers, Findcourses recently surveyed a number of UK universities regarding their marketing budgets and the allocation of resources across different marketing channels, both online and offline.*
The results show that universities continue to have a substantial focus on traditional advertising, with 57% still utilising media and print compared to only 20% of training providers. At the same time, their digital activities are much more focused on listing websites, to which half of the universities surveyed allocate budget, compared to only 28% of training providers.
