Public relations director | Average UK Salary & Outlook

Public relations (PR) directors manage communications campaigns and strategy for their organisation or clients.

Typical task
Working hours
Attractive values

Respond to requests for information from the media or designate an appropriate spokesperson or information source.
Write press releases or other media communications to promote clients.
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Plan or direct

Respond to requests for information from the media or designate an appropriate spokesperson or information source.
Write press releases or other media communications to promote clients.
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
Coach client representatives in effective communication with the public or with employees.
Update and maintain content posted on the Web.
Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
Coordinate public responses to environmental management incidents or conflicts.
Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
Develop plans or materials to communicate activities undertaken by organizations that are beneficial to the environment, public safety, or other important social issues.
Prepare or deliver speeches to further public relations objectives.
Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.

Read more about Public relations director

Public relations directors typically work around 39 to 41 hours per week.

As a Public relations director, you will typically work between 8am and 6pm

This occupation tends to be:

Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Artistic — Artistic occupations frequently involve working with forms, designs and patterns.

Read more about Public relations director

* from ONETonline

Average salary
72,139 GBP *
per year

* data taken from the Office of National Statistics (ons.gov.uk)

Average salary for Public relations director

Big gender gap

77,761 GBP
63,240 GBP

Average salary for full-time Public relations director

Showing:

72,139 GBP
63,240 GBP
77,761 GBP

Salary over time for Public relations director

Pay for this role has decreased slightly over time

84,668 GBP
67,993 GBP
63,766 GBP
62,037 GBP
67,423 GBP
72,139 GBP

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Future outlook for Public relations directors

Balanced outlook

Fair outlook

-6% yearly wage growth (on average)

Which qualifications do I need?

Find out what you need to know in order to become a Public relations director and the highest average level of education for people in this role.

In terms of people already doing this job:

% of people in this role have GCSEs or equivalent
% of people in this role have a Master degree
% of people in this role have a Bachelor degree

You'll need:

knowledge of media production and communication
customer service skills
the ability to use your initiative
knowledge of English language
to be thorough and pay attention to detail
persistence and determination
excellent verbal communication skills
to be flexible and open to change
to be able to use a computer and the main software packages competently

Get the right qualification to begin your journey to becoming a Public relations director

Public Relations

Integrity Job requires being honest and ethical. Attention to Detail Job requires being careful about detail and thorough in completing work tasks. Dependability Job requires being reliable, responsible, and dependable, and fulfilling obligations. Persistence Job requires persistence in the face of obstacles. Cooperation Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.

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Public relations director | Average UK Salary & Outlook

Salary statistics

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Future outlook for Public relations directors

Public relations director - Your future job?

Which qualifications do I need?

Things to highlight for your Public relations director interview

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